Dear user, Deha Mağazacılık Ev Tekstil Ürünleri San. ve Tic. A.Ş., as the "data controller", within the scope of the Law No. 6698 on the Protection of Personal Data ("KVKK") and the provisions of the relevant legislation; In order to collect and process your personal data that you have provided to us while using our website, including your sensitive personal data, in accordance with the law, we provide you with some information in line with this Clarification Text. It is recommended that you carefully read this Clarification Text, where you can find the identity of the data controller and its representative during the collection and processing of this data, the purpose for which your personal data will be processed, to whom and for what purposes your processed personal data will be transferred, the legal reasons for collecting personal data from you and the rights you have as a data subject. In order for you to better understand the text, we present the meanings of some of the terms in the KVKK for your information below:

Explicit Consent: Consent on a specific subject, based on information and expressed with free will,Anonymization: Making personal data impossible to be associated with an identified or identifiable natural person under any circumstances, even by matching with other data,Data Subject: Natural person whose personal data is processed,Personal Data: Any information relating to an identified or identifiable natural person,Processing of Personal Data: All kinds of operations performed on personal data such as obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data by fully or partially automatic means or by non-automatic means provided that it is part of any data recording system,Board: Personal Data Protection Board,Authority:Personal Data Protection Authority,Data Processor:Natural or legal person who processes personal data on behalf of the data controller based on the authority granted by the data controller,Data Recording System:Recording system in which personal data is structured and processed according to certain criteria,Data Controller:Natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.

1. Method and Legal Reasons for Collecting and Processing Your Personal Data

Your personal data are collected and processed from our valued customers through any verbal, written or electronic media, in line with the above-mentioned purposes, in order to provide the products and services offered by our Company in accordance with the legislation and in this context, in order for our Company to fulfill its obligations arising under the contract and laws in a complete and accurate manner. Your personal data will be collected, processed and shared within the scope of the personal data processing conditions and purposes specified in Articles 5 and 6 of the KVKK and in line with the legal reasons and purposes stipulated in this clarification text.

2. Data Controller, Clarification Text and Explicit Consent of the Data Subject within the Scope of KVKK

Pursuant to the Law, your personal data, including sensitive personal data, will be collected and processed by our Company as the data controller within the principles specified below. KVKK regulates the obligation of data controllers to inform the data subjects in accordance with Article 10 of the Law. The aim to be achieved with this obligation to inform imposed on data controllers is to concretely reveal the purposes for which the personal data of the data subjects will be processed, to whom and for what purposes the processed personal data may be transferred, the personal data collection management and legal reasons of the data controller, the rights of the data subject and the identity of the data controller and its representative. In line with this text, our aim is to provide you with full information on how your personal data will be collected and processed and to remind you of your rights.

Explicit consent is consent on a specific subject, based on information and expressed with free will. In other words, in a sense, explicit consent is the declaration of consent that you have given freely, with sufficient information and in a clear manner that leaves no room for hesitation to the processing of personal data, including your sensitive personal data, after reading this text.

In this context, in line with the personal data processing purposes listed below, we kindly ask you to check the boxes next to the issues where you consent to the processing of your personal data.

3. Your Personal Data to be Processed by Our Company and the Purposes of Processing

The purposes for which the personal data of natural persons whose personal data are processed, including sensitive personal data, are collected and processed must be clearly stated in accordance with the provisions of the legislation.

In case you give your explicit consent, your personal data may be processed by our company;

Providing better service to customers, providing various advantages, sales, marketing, information, designing special promotional activities for customer profiles, providing information about promotions, providing information about campaigns and conditions, conducting surveys, customer satisfaction surveys, ensuring and accelerating your purchases, planning and execution of the commercial and/or business strategies of our shopping website, ensuring the legal, technical and commercial-business security of the relevant persons who have a business relationship with our shopping website, and planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by us to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons,

Creating campaigns for customers, cross-selling, identifying target audiences, tracking customer movements and conducting activities to increase user experience, developing the functioning of our shopping website and mobile application and personalizing them according to customer needs,

Execution of personalized direct and non-direct marketing and remarketing activities and execution of segmentation, targeting, analysis and internal reporting activities,

madamecoco.com, to provide a more special and effective shopping experience to our valued customers by analyzing visitor movements and preferences monitored during the use of the site, except for personal data left by e-mail addresses and membership forms, and to create and track visitor records,

Within the scope of planning and execution of the sales and marketing processes of the products and / or services of our shopping site, including the purposes of conducting market research, planning and execution of customer satisfaction activities and planning and execution of customer relationship management processes, planning and execution of the processes of creating and / or increasing loyalty to the products and / or services offered by our shopping site, and for the purposes listed, it will be processed in accordance with the approval of our customers and may be shared with the persons specified in this clarification text.

In addition to the above, your personal data will not be used for any commercial purpose in any way except for the activities listed above and as required by the relevant legislation. Deha Mağazacılık Ev Tekstil Ürünleri San. ve Tic. A.Ş, In line with the exceptions regulated by Article 5 (2) and Article 6 (3) of KVKK; (i) it is explicitly stipulated in the laws, (ii) it is mandatory for the protection of the life or physical integrity of the person who is unable to disclose his consent due to actual impossibility or whose consent is not legally valid, (iii) it is necessary to process personal data belonging to the parties to the contract, provided that it is directly related to the establishment or performance of a contract, (iv) it is mandatory for the data controller to fulfill its legal obligation, (v) it has been made public by the person concerned, (vi) data processing is mandatory for the establishment, exercise or protection of a right, (vii) data processing is mandatory for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the person concerned, it will be able to collect and process your personal data, including your sensitive personal data, without the explicit consent of the person concerned, as examples are given below.

Carrying out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and carrying out the related business processes,

Establishment of possible rights and claims of those concerned,

Providing information to authorized institutions due to legislation,

Ensuring the fulfillment of obligations within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade, the Law on the Regulation of Electronic Commerce, the Law on the Regulation of Electronic Commerce, the Regulation on Distance Contracts and other legal legislation by our company and our branches, call center, affiliated companies on behalf of our company or through all kinds of channels, including but not limited to our websites and social media pages,

• For the purposes of receiving and delivering your orders, your personal data will be processed in order to fulfill the e-commerce shopping you carry out on our site properly and to carry out the relevant process.

4. Our Cookie Policy

Our shopping site has the right to associate the behavior of the user who comes to the site with a cookie in the browser, even if they are not a member, and to define remarketing lists based on metrics such as the number of pages viewed, the duration of the visit and the number of target completions in order to perform online behavioral advertising and marketing. This user may then be shown targeted advertising content on the site or on other sites in the Display Network, based on the interests of the users. During the redirection of Google AFS ads to our shopping site, Google may place cookies on the users' browser, read the cookies contained in them or use web beacons to collect information.

5. Transfer of Your Personal Data Domestically or Abroad

The transfer of personal data is discussed in Articles 8 and 9 of the KVKK. In the light of the regulations in the law, this information must be provided by us in order to transfer your data in accordance with the law. Personal data belonging to you, our customers, to carry out the necessary work by the business units to benefit the relevant persons from the products and services offered by our shopping site and to carry out the relevant business processes, to carry out the necessary work by the relevant business units for the realization of the commercial activities carried out by our company and to carry out the related business processes, within the framework of the personal data transfer conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of our company's commercial and/or business strategies, ensuring the legal, technical and commercial business security of our company and the persons who have a business relationship with our company, and the planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by our shopping site to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons. Within the framework of the personal data transfer conditions and purposes specified in Articles 8 and 9 of the Law, it may be shared with company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions.

The name, surname and contact information of the website user may be shared with payment institutions for the purpose of identity verification in accordance with the payment institution framework agreement to be approved during the payment phase and in accordance with the Regulation on Measures to Prevent Laundering of Proceeds of Crime and Terrorist Financing published in the Official Gazette dated January 9, 2008 and numbered 26751.

Our Company may transfer personal data to third parties within the country as well as abroad for the purposes stated above, provided that the conditions stipulated in Law No. 6698 are met.

6. Storage of Your Personal Data

As a requirement of the principle of purpose limitation, your personal data is processed limited to the fulfillment of the purposes described in this clarification text and in any case, in accordance with the practices of our company and the customs of its commercial life; After the expiration of the periods, it is deleted, destroyed or anonymized.

Your personal data you have entered into the system can only be changed by you, and all necessary technical and administrative measures are taken by our Company in order to prevent anyone else from accessing and changing this information. However, due to the fact that your membership address or password is known or used by third parties, Deha Mağazacılık Ev Tekstil Ürünleri San. Ve Tic. A.Ş. and its patented brands do not accept any responsibility whatsoever.

Your credit card information requested from you on the payment page, in order to keep the security of our valued customers shopping on the site at the highest level, in no way Deha Mağazacılık Ev Tekstil Ürünleri San. And Tic. A.Ş. or the servers of the companies that serve it. All transactions for payment are processed by Deha Mağazacılık Ev Tekstil Ürünleri San. And Tic. A.Ş. between the bank and your computer through the madamecoco.com interface.

In addition to these; In cases clearly stipulated in the laws, your data, which is mandatory for our company to fulfill its legal obligation as the data controller, which is publicized by the person concerned, which must be processed for the legitimate interests of our company, which has the title of data controller, provided that it does not harm the fundamental rights and freedoms of the person concerned, can only be used for the realization of the purposes enumerated in this sentence in the event that the periods specified under this heading expire. For these reasons, your stored personal data will not be allowed to be accessed for any other purpose and can only be used within the scope of exigent circumstances. In the event of the expiration of the necessary conditions, your personal data will be duly deleted, destroyed or anonymized.

7. Rights of the Personal Data Subject as a Relevant Person

In the event that you, our valued customers, as the owner of the personal data collected, processed and transferred by our Company, wish to exercise your rights mentioned under this heading and / or within the scope of KVKK within the procedures and principles stipulated in this clarification text and legislation; As a result of your application to our Company, your requests in your application will be concluded free of charge within thirty (30) business days at the latest, depending on the nature of the request. However, if the transaction requires an additional cost for the Company, the fee in the tariff determined by the Personal Data Protection Board may be requested.

Pursuant to Article 11 of the Law on the Protection of Personal Data, you, our valued customers or visitors (data owner);

(i) to learn whether personal data about you has been processed, (ii) to request information if your personal data has been processed, (iii) to learn the purpose of processing your personal data and whether they are used in accordance with their purpose, (iv) to know the third parties to whom your personal data has been transferred domestically or abroad, (v) to request correction of your personal data in case of incomplete or incorrect processing and to request notification of these changes to third parties to whom your personal data has been transferred, (vi) although it has been collected, processed and transferred in accordance with the provisions of the law and the relevant legislation, in the event that the reasons requiring its processing disappear, to request the deletion or destruction of your personal data and to request that the transaction made within this scope be notified to third parties to whom personal data is transferred, (vii) to object to the occurrence of a result to the detriment of the person himself/herself by analyzing your processed data exclusively through automated systems, and (viii) to demand the compensation of the damage in case of damage due to unlawful processing of your personal data.

You can use these rights granted to you by applying to our Company via e-mail to info@madamecoco.com or by other means stipulated in the Law on the Protection of Personal Data No. 6698. Regarding the issues on this form, there may be changes in line with legal and technological developments.