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Franchising Koşulları

“DEHA MAĞAZACILIK EV TEKSTİL ÜRÜNLERİ SAN. TİC. A.Ş. / Madame Coco”, hereinafter referred to as the «Franchisor», and the Franchise candidate, hereinafter referred to as the «Franchisee».

Franchise Agreement Area: Franchising is provided for whole countries in the form of “Master Franchising”. No franchises are provided on a regional or municipal basis, except for geographically and commercially major countries as Russia, the United States and China.

Location Size: The Franchisor recommends that the sales locations shall have an ideal sales surface area of 400 m², based on local and specific conditions. This size has been optimised according to the existing range of products to be displayed in proper condition in the area. The internal stock room may cover approximately 10% of the total area of the store.

Payment Terms: The payment terms will be cash transfer at the time of the purchase order and will be guaranteed with a Bank Letter of Guaranty.

Royalty Fee: The Franchisor shall determine the Royalty Fee in accordance with the conditions and potential of the relevant country.

Trading Experience: The Franchisee shall perform all the assumed jobs to increase marketing and sales activities. The past retail experience of the Franchisee shall consequently accelerate adaptation to the franchising process and system. This is a matter of preference as it may increase the quality of the work performed.

Staff & Training: The Franchisee shall commit to putting together a well-trained staff for the retail organization. The Franchisor shall provide training to the Franchisee, free of charge, regarding all retail unit management techniques, products, services, systems, and marketing methods distributed throughout the network. The Franchisee and its staff shall attend these training sessions when needed.

Decoration & Fit Out of The Store: The Franchisee shall decorate all retail locations according to the Franchisor’s original concept through the usage of technical drawings, designs, furniture and colours. Stores that do not comply with these specified points shall not be opened. The Franchisee shall pay all decoration costs and related Franchisor staff travel costs during decoration and construction. Store outfitting and construction work are carried out locally and paid for by the Franchisee based on the specifications and approval of the Franchisor. The Franchisor shall commission the manufacture of all store furniture through its designated furniture company and will invoice the Franchisee at a reasonable price. The Franchisee shall pay all related costs and expenses, including transportation, customs taxes and VAT. The Franchisor shall confirm that it will not make more than two (2) trips per store.

Logistics & Delivery of Goods: The determined mode of delivery can be either EXW/FOB or CIF depending on the specific transport options, and the Franchisor shall deliver the products to the Franchisee. The Franchisee shall pay all customs duties, taxes and VAT for the goods imported to the relevant country. In the instance of the CIF shipment option, the Franchisor shall pay the transportation expenses up until the products are delivered to their final destination at customs in the Franchisee’s country and then charge it to the Franchisee. The Franchisee shall pay all transportation and insurance expenses for all processes from the Franchisor’s warehouse to customs in the Franchisee’s country.

Management Information System: The Franchisor uses the V3 Nebim sales software, ERP program. Our stores use and integrate an IBM/TOSHIBA POS with the Nebim V3 software. The Franchisee shall be obliged to use the retail management software determined/approved by the Franchisor in all stores. The Franchisee shall assume the initial investment and further development/maintenance costs. Deha Mağazacılık Ev Tekstili Ürünleri San. Ve Tic.A.Ş. Tel: +90 212 267 27 51-52 Fax: +90 212 267 27 80 E-mail: franchising@madamecoco.com Avni Dilligil Sokak Çelik İş Merkezi B Blok Zemin Kat 34394 Mecidiyeköy / İSTANBUL

Product: The Franchisor shall commit to regularly supply products to the Franchisee to have a sufficient inventory to meet consumer demand. The Franchisor’s Planning Department shall conduct the product allocation management and place orders regarding the Franchisee’s sales performance, inventory and KPIs.

Documents related to the Franchise Candidate

  • A legal entity or Corporation that submits a franchise application must deliver the following documents to the Franchisor at the address listed below together with a “Business Plan” study.
  • Certificate of Activity
  • Tax Registration Certificate
  • Signature Circular
  • Balance Sheets
  • Company Formation Documents

Deha Mağazacılık Ev Tekstili Ürünleri San. Ve Tic.A.Ş. Tel: +90 212 267 27 51-52 Fax: +90 212 267 27 80 E-mail: franchising@madamecoco.com Avni Dilligil Sokak Çelik İş Merkezi B Blok Zemin Kat 34394 Mecidiyeköy / İSTANBUL

In case the above conditions are met and we decide to go forward, the franchise agreement shall be concluded after the completion of below requirements as per the Time Table of the Signing Agreement procedures.


  1. SUBMISSION OF COMPANY PROFILE: Sending complete information about your past work experience and financial background to franchising@madamecoco.com
  2. UNDERSTANDING THE FRANCHISE BUSINESS PLAN: After evaluating your profile, we will send you our Franchise Business Proposal format. Our franchise department staff will be available through mail and phone to answer all queries you might raise.
  3. EVALUTION OF THE APPLICATION: Once the applications are received from all the relevant parties, we will begin the qualification process, which includes both a credit and background check.
  4. EVALUATION OF THE SITE: After the careful evaluation of your application, if it is among the selected, our franchise department will visit your location for a site evaluation. We will check to see if your location (either owned or rented) meets the required standards for a Franchise. The franchise candidate will cover all related travel costs.
  5. FEASIBILITY STUDY: During the site evaluation visit, our franchise team will study the market in terms of competitors, their pricing policies, collections, structures and tax regulations. We will gather all data to determine the retail sales prices and break-even point for a profitable and sustainable business. We will make a calculation accordingly to see if there is a possibility to sell in the specified area/country with competitive prices in accordance with the Madame Coco requirements/philosophy.
  6. MOU SIGNING: Once the location and the feasibility calculations are finalized, a Memorandum of Understanding (MOU) is signed by both Madame Coco and the franchise applicant.
  7. AGREEMENT NEGOTIATIONS AND SIGNING: The Franchise Agreement shall be signed with mutual consent.
  8. STORE SET UP AND PLANNING: After the agreement is signed, our interior designers and architects will prepare the layout plan of the stores. Staff selection, training in Turkey, organization plan, marketing and promotional planning and recruitment will be discussed and implemented. The Grand Opening date of the store is decided with the proper marketing after determining operational flow charts.
  9. MANAGEMENT TRAINING & DEVELOPMENT: The management training program covers all aspects of Store operations and more. The Franchisee will pay for all training travel expenses for our staff and the franchise staff.
  10. OPENING: Our allocation team will prepare and dispatch all products. We will send our visual merchandising team for the opening day to display the products, train and prepare the store. The Franchisee will pay for all travel expenses.


  • Wholesale requests may only be possible where sale areas are consistent with Madame Coco’s sales and marketing strategy if there are no franchisee partners or potential franchisees in the country.
  • The minimum amount per order will not be less than $30,000
  • Purchasing or selling can be done only for allowed regions
  • Products can be chosen from our stores directly. You can e-mail a stock code list to wholesale@madamecoco.com by checking on our website,
  • Product shipping is done directly through our warehouse,
  • The purchasing company will pay all customs- and shipment-related expenses
  • Returns are not accepted, except for defective products
  • Orders can be chosen in our stores in purchases of less than $30,000 worth of products.

Sepeti Temizle

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